FEATURED PROJECTS
McLAREN ARTURA SPIDER - TVC. (AI)
AI-generated commercial for McLaren's Artura Spider, pitch produced for the Asian market launch campaign. Built using a hybrid pipeline combining generative AI with traditional production techniques. Sequences blend fully AI-generated footage with augmented stock and live-action elements, composited together to ensure brand-accurate vehicle rendering, motion dynamics, and material fidelity. The workflow used Runway Gen-3 Alpha, Kling 1.6, Stable Diffusion via ComfyUI, ControlNet depth and edge conditioning, frame interpolation, and multi-pass compositing to achieve coherent motion and cinematic consistency across sequences. Generative outputs were conformed and finished using traditional broadcast post-production methods: online editorial in DaVinci Resolve Studio, full colour grade to brand specifications, sound design, and motion graphics integration. The result demonstrates how generative AI can be combined with traditional craft, directed, refined, and finished to broadcast standard -- not as a novelty, but as a practical production tool delivering premium commercial content at speed.
BROADCAST TVC
American Tourister – “It Can Take It”. This TVC was created entirely with in-camera FX, featuring a custom-built Exo-Skeleton rig designed to hold the Tourister luggage in place until the precise moment of impact. A cleverly engineered quick-release wire system allowed the suitcase to topple on cue, capturing the action in one real, satisfying shot. No CGI. No cheats. Just raw, physical filmmaking. Because keeping it real makes it memorable. And that matters — distinctive ads deliver up to 6X more market share growth per dollar than rational, forgettable ones. That’s why my latest work for The TRP Agency’s client, American Tourister, doesn’t blend in. It punches through the scroll, sticks in your head, and can’t be mistaken for anyone else. The spot features the band, Middle Kids, one of Australia’s most exciting indie acts — bringing the sound and spirit this category’s been missing. “It Can Take It” isn’t just a tagline — it’s a creative platform built to make this brand unmissable.
WEB SERIES
Hosted by: JAMIE DURIE - "Living with Purpose" Join Jaime Durie in a new web series partnership with Repurpose It — a purpose-driven journey exploring how we can live in harmony with the planet by rethinking waste, industry, and ecology. Through engaging episodes filled with practical tips, fascinating facts, and real-world examples, Jaime dives into the ways we can recycle smarter, restore balance, and build a more sustainable future. From behind-the-scenes insights into circular economy innovations to everyday actions we can all take, this series is both inspiring and informative — showing that living with purpose starts by caring for the world we share.
MUSIC VIDEOS
MADONNA
MADONNA – “Rebel Heart Tour” Creating content for one of the world’s biggest artists comes with a special kind of pressure — but for me, it felt like familiar territory. With over 25 years behind the camera, I’ve directed and shot hundreds of music videos and concert films for artists including Tom Jones, Backstreet Boys, Westlife, Ronan Keating, David Guetta, Vanessa Amorosi and Jessica Mauboy. So when Madonna’s Rebel Heart Tour wrapped in Australia, it was a natural fit for me to lead the cinematography and production. The project was a true large-scale operation — a multi-million-dollar production spanning every major Australian capital city, demanding military-grade logistics and seamless creative coordination to meet Madonna’s standards. I oversaw a 24-camera setup with cranes, Spidercams and mobile units, integrating stage, backstage and audience coverage into a single cinematic vision. Every shot, cue and lighting shift had to be choreographed precisely to capture both the intimacy and spectacle of the performance. What unfolded behind the lens was every bit as impressive as what happened on stage — a fusion of technical excellence and creative energy that defines why I love this work.
BROADCAST TVC
JUMANJI – "Bring the Adventure Home" Another bold and imaginative TVC created for the iconic Jumanji board game, distributed by Spin Master Games. This cinematic spot captures the emotional pull and fantastical spirit of the original film — where reality and fantasy intertwine to spark the imagination. Just like the movie, the commercial blurs the line between the real world and the wild jungle adventure, rekindling memories of the blockbuster and showing how that same fun and excitement can be recreated at home with the board game and shared with family. York Studios brought its full suite of filmmaking expertise to elevate this campaign into a miniature cinematic experience, delivering a commercial that holds its own alongside the tone and scale of the feature film.
LENDLEASE — Collins Wharf Launch
REAL ESTATE - Live Multicamera Broadcast | Pre-Visualisation | Sales Marketing Live multicamera production for the launch of Lendlease's Collins Wharf — Melbourne's only dual-waterfront residential precinct, positioned between Victoria Harbour and the Yarra River at the western edge of Collins Street. Broadcast live from the display apartments to screens across multiple floors of the sales centre, the event combined industry keynote speakers with real-time attendee commentary, grounding the presentation in authentic buyer response. Vox pops captured throughout the event provided immediate social proof for Lendlease's off-plan sales portfolio. The visual content blended live-action coverage with architectural photography, AI-augmented interior and exterior renders, and dramatic drone cinematography establishing the precinct's unique waterfront position. Pre-visualisation sequences brought the masterplan to life — showing future residents what the completed six-tower, 5,000sqm parkland development would deliver before construction reached full height. Technical delivery included multicamera switching, live transmission infrastructure across the venue, same-day highlight assembly, and final post-production finishing for integration into Lendlease's ongoing Collins Wharf marketing campaign. A concise piece bridging live event, architectural vision, and sales collateral — designed to move units off-plan.
RED BULL - AUS GRAND PRIX
Formula 1 Lands in Melbourne
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REALITY TV
The King of Oz -- Reality TV meets streetball in Australia’s boldest new competition format The King of Oz is a hard-hitting, high-impact reality series that blends the raw athleticism of street basketball with the proven mechanics of global reality hits like Survivor and Big Brother. Set against the backdrop of Australia’s basketball boom, this format taps into a massive youth and sports-loving demographic — making it an unrivalled platform for sponsors, advertisers, and product partners. Over 12 episodes, 16 unknown players are thrown into a high-pressure, fully immersive environment: elite training, elimination challenges, and 24/7 surveillance in a luxury inner-city compound. The format is designed for maximum audience engagement — both on-screen and online — with authentic drama, emotional stakes, and explosive gameplay moments.
TIK TOK
Harry Potter – “Wizarding Wands” This playful TVC cleverly reimagines the traditional commercial format through the lens of TikTok. Styled as a series of short-form unboxing clips, it captures the excitement and anticipation of the Wizarding Wands blind box experience—where you never know which iconic wand you’ll uncover next. From parcels arriving in the post to surprise store finds, each segment features genuine reactions as kids unbox wands belonging to beloved characters like Hagrid, Dumbledore, and even He Who Shall Not Be Named. Shot in the unmistakable TikTok aesthetic—with punchy edits, vertical framing, and authentic user-generated energy—the campaign speaks directly to fans in their native digital language. The result? A scroll-stopping, format-flipping TVC that ticks both boxes: delivering core brand messaging for the Harry Potter franchise while resonating with the TikTok generation through fun, familiar storytelling.
ANIMATED EXPLAINER VIDEO
Introducing the SMJ Card – The Future of Regulated Digital Transactions. In the midst of the Fourth Industrial Revolution, the SMJ Card bridges the gap between legacy cash systems and a fully digitized future. Purpose-built for highly regulated markets like cannabis retail, the SMJ Card fuses biometric ID, blockchain-grade cryptographic security, and real-time data transparency to deliver frictionless, anonymous transactions—without compromising compliance or control. This explainer video harnesses the power of animation to define and visualise complex concepts—distilling dense ideas into clear, engaging visuals that speak fast and hit hard. It’s the perfect tool for fundraising, pitching new concepts, and aligning stakeholders around a shared vision of the future. Whether you’re a dispensary owner, regulator, or investor, the SMJ Card streamlines payments, automates tax collection, and secures every interaction at the edge of finance and privacy. Welcome to a new paradigm in digital commerce—secure, scalable, state-integrated.
SOCIAL MEDIA
DIRECT CONNECT – “Fast & Curious” Fast & Curious is a snappy, square-format (1x1) social media series designed for easy sharing—and even easier connection. Created to introduce the real people behind Direct Connect, these lighthearted videos ditch the sales pitch and spotlight the human side of the business. In each bite-sized clip, team members are hit with quick-fire binary questions—coffee or tea? Pizza or burger?—displayed on a teleprompter to keep them on their toes and their answers unrehearsed. The result? Authentic, relatable moments that highlight the quirks and commonalities we all share. Direct Connect is known for its no-fuss, get-it-done approach to helping Australians navigate one of life’s most stressful events: moving house. But this series flips the script. Instead of focusing on services like utility connections, Fast & Curious shows the warmth and humour of the people who make it all happen. It’s genuine, down-to-earth content that builds connection without ever having to sell it.
MUSIC VIDEOS
TOM JONES – “Black Betty” A legend walks into a speakeasy. I directed and shot Black Betty, a cinematic reimagining of the Lead Belly classic featuring Sir Tom Jones as a timeless showman in a Gatsby-inspired speakeasy fantasy. I also operated steadicam, bringing fluid movement and immersive energy to every frame. Filmed on 35 mm at The Atlantic Club in London, the video draws on the high-contrast glamour of Prohibition-era cinema — chrome, pastel and gold accents, bold Art Deco styling, and a hint of vintage grit. Tom enters through a hidden door into a secret club of flappers, jazz-age misfits, and dancers in full swing before taking the stage and commanding the room with his unmistakable charisma. Working with Tom was pure collaboration. Between takes he adjusted lights, joked with the crew, and even embraced being filmed on a 10 mm fisheye lens, knowing it would distort his features but trusting the creative vision. That level of openness made the shoot both daring and joyful — the kind of trust every director hopes for. As director, cinematographer, and steadicam operator, I was responsible for every visual decision on set — from lens selection and lighting design to camera choreography and pacing. Black Betty is one of those projects where music, movement, and cinematic design fused perfectly — a timeless piece that celebrates both craft and performance.
BRAND TESTIMONIALS
A Red Story – Red Energy Documentary Series. A Red Story is a heartfelt series of documentary-style testimonials that capture slices of real life from everyday Australians. With a gentle, observational tone, each episode offers a window into the lives of Red Energy customers—highlighting their personalities, routines, and relatable moments, all woven naturally around their experience with Red Energy. Rather than selling, this series connects. Through short, authentic anecdotes, viewers get a sense of how Red Energy quietly supports its customers—not just through services, but as part of the fabric of their day-to-day lives. The result is a sincere, humanising portrait of what good service looks like when it’s simply part of life’s story. A Red Story is more than a testimonial—it’s a tribute to the power of connection, trust, and the little things that keep us going.
TOYOTA -First Bounce (Animation Case Study)
Toyota AFL First Bounce: Synchronised Stadium LED Wrap Produced the Toyota First Bounce activation for the AFL's principal naming rights partner, a synchronised animated wrap playing across every LED surface in the stadium in the moments surrounding the opening bounce of each game. The piece blended 3D and 2D animation with live-action elements to create an immersive 360-degree takeover across perimeter field boards, parapet-level ribbon displays, and jumbotron screens simultaneously. The technical complexity was significant. Files ran more than 2,400 pixels wide, panelled across up to 24 separate LED surfaces to create a seamless animation that appeared to flow continuously around the entire venue. Each stadium carried different specs: different panel counts, different native pixel dimensions, different physical layouts and gap distances between boards. The storyboards and timing had to be transposed for every venue while maintaining the same creative impact. Frame-accurate synchronisation was critical: animation elements travelling across physical panel boundaries had to land precisely so the wrap read as one continuous piece, not 24 separate files playing side by side. Production required detailed storyboards with keyframe timing for each stadium configuration, careful coordination with venue operators and playout systems, and weekly delivery to hard game-day deadlines across the AFL season. Every delivery ran through multiple stakeholder and brand approval pipelines, with Toyota's brand standards, the AFL's broadcast compliance requirements, and venue-specific technical QC all running in parallel.
GOVERNMENT COMMUNICATIONS – Public Safety Announcement (PSA)
Commissioned by the ACCC (Australian Competition and Consumer Commission) for the Australian Federal Government, this public safety announcement delivers a vital message with both clarity and impact. Focused on new legislation affecting all quadbikes imported into Australia, the campaign strikes a powerful balance between factual information and audience engagement—because safety messaging only works when people pay attention. To avoid being overlooked, the announcement blends stylised cinematic visuals with real-world urgency. Hyper-real 3D CGI showcases a quadbike in a white studio, rotating to highlight key safety features and mandatory design changes. Intercut with dramatic, real-life action sequences that depict the very risks these new regulations are designed to prevent, the result is a visually compelling, easy-to-understand message. This isn’t just another regulation—it’s a life-saving shift. And thanks to this focused, high-impact approach, Australians are watching, understanding, and remembering what they need to know.
BAXTER LABORATORIES — Corporate Brand Video
Client: Baxter Laboratories Pty Ltd Baxter Laboratories is a TGA-licensed contract manufacturer based in Boronia, Melbourne, specialising in the development and manufacture of sun care, skin care, and topical pharmaceutical products. Established in 1994, they've grown into one of the largest contract manufacturers of sun care products in the Asia-Pacific region, supplying leading brands across Australia, the UK, Europe, the USA, and throughout Asia under OEM and white-label arrangements. Shot in a feature-film style with a poetic voiceover, this corporate brand video takes a narrative storytelling approach — following a Baxter Laboratories executive from his home in the Dandenong Ranges through his daily commute down to the company's manufacturing facility at the foothills. The film uses this personal journey as a thread to weave together the broader story of Australian-made quality: pristine landscapes, clean water, fresh air, and wide-open spaces — themes researched and selected specifically to resonate with the Chinese market, where the appeal of products manufactured in a clean, uncrowded environment stands in deliberate contrast to the dense, polluted cities familiar to target audiences. Rolling eucalyptus forest gives way to state-of-the-art labs and production lines, connecting the purity of the Australian environment directly to the products being made within it. Directed at both the Australian and Chinese markets, the video supported Baxter Laboratories' successful push into China by presenting their Australian-made credentials, TGA licensing, and GMP-compliant facility through an emotionally engaging narrative rather than a conventional corporate walkthrough — building trust and aspiration with international partners, distributors, and brand owners. Produced, directed, shot, edited, graded, and delivered end-to-end by Stuart Gosling
EAGLE LIGHTING — Corporate Brand Video
Client: Eagle Lighting Australia (Fagerhult Group) Eagle Lighting is one of Australia's leading commercial lighting manufacturers, designing, testing, and building luminaires from their state-of-the-art facility at Melbourne Airport. Part of the Fagerhult Group — a global lighting company operating across 25+ countries — Eagle Lighting serves the healthcare, education, infrastructure, and commercial sectors with custom-engineered, locally manufactured solutions. This corporate brand video was produced as a comprehensive B2B introduction to the business — who they are, how they work, and what sets them apart. Shot across their Melbourne manufacturing facility, the video walks through the full production process from raw materials through laser cutting, powder coating, assembly, and testing, capturing the precision and scale of their operation. The piece was designed to communicate quality, capability, and trust to architects, specifiers, and industry partners considering Eagle Lighting for major projects. Produced, directed, shot, edited, graded, and delivered end-to-end by Stuart Gosling